Inbar Lanir.

Partner
with Inbar

Olympic silver in Paris. World champion in Doha. Six commercial partners across construction, automotive, cybersecurity, health, insurance and finance. Three years to Los Angeles.

  • 2Olympic medals
  • 1World title
  • No. 1IJF world ranking, 2023
  • 30U30Forbes Israel, 2024

What a partnership actually looks like

A logo is the smallest part of it. The partnerships that have worked best have been the ones where the brand wanted something to happen, not just something to appear.

Some of them are visible on competition day. Others are the kind only the people around her would notice. What they have in common is that they were built as working relationships rather than placements, and most have lasted years rather than a season.

She is represented by Yuli Group, and the introduction to Dimri came from Yarden Gerbi, the 2013 world champion.

She competes in a sport that Israel watches closely, in a division she has been ranked first in the world in, with a record that is checkable line by line. What a brand gets is a real athlete in a real season, and someone who turns up.

“The tailwind from the company gives me energy and quiet of mind to prepare for the Los Angeles Olympics, in a little under four years.” Inbar Lanir, announcing the Dimri partnership

Current partners

Who is already on the road, and how long they have been on it.

  1. Since December 2024 · Real estate and construction

    Dimri

    One of the largest construction companies in Israel, and the most active of the partnerships. It runs through to the next Olympic Games.

  2. Named among her partners · Automotive

    Danel Motors

    An authorised Toyota dealership in Kfar Saba, and one of the quieter partnerships on this page.

  3. Since March 2025 · Cybersecurity

    Armis

    Signed alongside Olympic gymnastics champion Artem Dolgopyat, as part of the company's backing of Israeli Olympic athletes.

  4. Since June 2021 · Health and nutrition

    Altman

    The longest-standing partnership on this page. In place two years before the world title and three before the Olympic medal.

  5. Since July 2021 · Insurance

    Direct Insurance

    In place since the run-up to Tokyo, which makes it, with Altman, one of the two that predate everything she has won since.

  6. Since August 2022 · Public relations and investor relations

    Eisenberg Eliash

    Alongside her since before Paris, and still named among her partners.

Press and media

Where a partner's name would sit. Every item links to the original.

International press

Israeli press

The judo bodies

Features, interviews and video

She also works as a speaker

In March 2025 she toured New York, South Florida and Brazil with two other Israeli judoka, speaking at schools and universities and to mayors and police chiefs, on a programme organised by the Combat Antisemitism Movement.

It is worth saying out loud on a page like this: she is used to a stage, a microphone and a room that is not a sports hall.

Read about the tour

The part nobody puts on a sponsorship page

In April 2026 she injured a shoulder at the European Championships in Tbilisi and came out of the bout after about thirty seconds. She had surgery that June, scheduled early on purpose so that the recovery would clear before the Los Angeles qualification window starts to count.

That means missed events and a ranking that reflects the ones she did not fight. It is the honest position, and it is on this page deliberately, because a partner who signs now signs for the climb rather than the highlight reel.

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For sponsorship, appearances and speaking.

rlanir@gmail.com